FORMULATED
Every object has a story. This is a journal about the rituals we create around the home, the objects that bring us joy, and stories behind how things are made.
-
Read more: The Shape of Stories - Inside the Dumbo Bookend Campaign
The Shape of Stories - Inside the Dumbo Bookend Campaign
In our latest campaign, we return to the essence of the Dumbo Bookend—a study in balance, structure, and color. Photographed by Sarah Forgie, this series captures the quiet interplay between soft, draped papers and the rigid geometry of steel forms.
Read more -
Read more: How Tariffs Are Reshaping Home Goods
How Tariffs Are Reshaping Home Goods
For small businesses like Tortuga Forma, every decision—where and how we produce, which materials we source, and how we price our products—comes with careful consideration. We don’t just manufacture; we honor craft traditions, working with partners who bring generations of expertise to our collections. But the recent tariff changes will affect prices across the home goods industry...
Read more -
Read more: Dressing the Table for Entertaining
Dressing the Table for Entertaining
How did we evolve as diners from Medieval revelers using the tablecloth as a communal napkin to creating elaborate table settings with layers of linens, chargers, and up to seven pieces of flatware? How did we shift from wiping our hands on dough like the Romans to mastering 25 different ways to fold a napkin? We take a style detour into history and the art of entertaining.
Read more -
Read more: Portfolio 02: Winter Quilt
Portfolio 02: Winter Quilt
Part 2 of film images commissioned by Tortuga Forma. Helena Goñi approaches still objects as though they were human subjects. The objects look the camera directly in the eye without flinching. Other times, they hide themselves in the shadows of a cyanotype or within a domestic scene.
Read more -
Read more: Bringing Color into a Minimalist Home
Bringing Color into a Minimalist Home
Color and patterns brings immediate warmth into the home. It's easy to default to whites and beiges but there are ways to weave in joyful moments of color - even for the self described minimalist.Read more -
Read more: Portfolio 01: Touching Autumn
Portfolio 01: Touching Autumn
A Tortuga Forma commission of still-life images shot in film by Helena Goñi. The notion of time and timelessness gives contour to our lives. We are constantly bounded by time and deadlines, so we wondered what might happen if we created an open-ended time frame for documenting our world of objects and the world outside.Read more -
Read more: Dried by the Tuscan Sun
Dried by the Tuscan Sun
We return to a slower way of living, letting the sun and the wind dry our laundry. Travel to Tuscany through a short film about slowing down and giving in.Read more -
Read more: Making a Pattern with Molly Fitzpatrick
Making a Pattern with Molly Fitzpatrick
Molly Fitzpatrick is the founder of DITTOHOUSE and a dear collaborator who has brought TF’s very first textile collection to life. From afar, we were drawn to her vibrating prints, her unflinching use of color, and her deep reverence for textile history.Read more -
Read more: Building a Platter with Halley Zelicoff
Building a Platter with Halley Zelicoff
Chef and food stylist Halley Zelicoff arranges sumptuous platters, each starting with a simple but carefully chosen ceramic dish. Inside a 21 x 33" workspace (her kitchen countertop), she makes food come alive on the plate.Read more