What makes a TF product?

We’re captivated by what makes an object beloved - the one that you instinctively reach for, the one you build memories with. We are creating collectible objects of tomorrow that are becoming a beloved part of the home today. Each of our products has a story, ready to unfold.

Recognizing our Responsibility

Adding new items to this world is a hefty responsibility. Our commitment to sustainability begins at the material level by using recycled, sustainably sourced, and ethical materials in the creation of our diverse line. Items are made in small batches to ensure lifelong quality. Our packaging is also 100% recyclable and designed to keep our parcels as light as possible. Read more about our materials here.

Tortuga Forma participates in and supports the independent design community through collaborations. Our design collaborators are:

DITTOHOUSE, Cleveland, OH

Chamusquina, Spain

Ciszak Dalmas, Spain

Light + Ladder, Brooklyn, NY

Michiko Shimada, Brooklyn, NY

Meet Andrea

Before launching Tortuga Forma in 2018, I spent nearly a decade working in the world of art auction houses. That chapter taught me a lot—but more than anything, it made me want to focus on objects that are cherished not for their market value, but for the lives they quietly live alongside us.

As a frequent host and happy homebody, the pieces I treasure most aren’t behind glass—they’re the ones I reach for every day. A well-worn napkin that’s been through countless dinners. A celadon glazed bowl that complements every dish.

Tortuga Forma’s roots run deep within a family warehouse full of heart. Hills Imports was founded over 40 years ago by Andrea’s parents, Fie and Selina, whose vision and ethics are the inspiration behind the brand. Their trusted team and warehouse now support our wholesale operations.

Andrea grew up among the sample shelves assembling catalogs and dreaming of one day driving a forklift. Many of the same team members who watched her grow up are still here today —now entering their third or fourth decade in her family's business.