How Tariffs Are Reshaping Home Goods

FORMULATED is the Tortuga Forma journal about the rituals we create around the home, the objects that bring us joy, and the stories behind how things are made. Every object has a story.

For small businesses like Tortuga Forma, every decision—where and how we produce, which materials we source, and how we price our products—comes with careful consideration. We don’t just manufacture; we honor craft traditions, working with partners who bring generations of expertise to our collections. But the tariff changes will affect prices across the home goods industry and now might be the best time to stock up on tableware, decor, and gifts way ahead of the gifting season.

Why We Produce Where We Do

Each material and technique we choose is deeply tied to the culture and craftsmanship of its place of origin. Our table linens are produced in Japan, where highly skilled artisans specialize in double-sided printing and slubbed cotton weaving, techniques that create depth and texture unique. Meanwhile, our soon-to-arrive Decorative Pillows and Cocktail Napkins are sewn in the U.S. And our Dumbo Bookends receive their perfect finish in a Pennsylvania family-run powder coat painting shop. We don’t choose our production partners based on the lowest possible price. However, pricing still matters—both for our customers and for the sustainability of our business.

Cocktail Napkins ready for sewing in North Carolina.

Tariff Increases and What to Expect

With the tariff announcements on April 2, 2025, we’re facing substantial cost increases across many products. With future restocks and new collections, we anticipate the following price changes to go into effect on May 1, 2025

  • Dumbo Bookends – Currently $64 for a pair, expected 20% increase to $76

There’s often a misconception that businesses can easily shift production to another country or find lower-cost alternatives. But craft is place-based—it’s not just about cost; it’s about technique, culture, and knowledge that takes generations to refine. Our Kyoto based textile partner is a 4th generation business and one of very few who specialize in double sided printing. Moving production elsewhere isn’t just impractical—it risks losing the soul of what makes these products special.

Dumbo Bookends raw steel from China; finished in Pennsylvania by a family-run powder coat paint workshop.

More from Home Rituals

  1. How Tariffs Are Reshaping Home Goods

    For small businesses like Tortuga Forma, every decision—where and how we produce, which materials we source, and how we price our products—comes wi...
  2. Dressing the Table for Entertaining

    How did we evolve as diners from Medieval revelers using the tablecloth as a communal napkin to creating elaborate table settings with layers of linens, chargers, and up to seven pieces of flatware? How did we shift from wiping our hands on dough like the Romans to mastering 25 different ways to fold a napkin? We take a style detour into history and the art of entertaining.

  3. Portfolio 02: Winter Quilt

    Part 2 of film images commissioned by Tortuga Forma. Helena Goñi approaches still objects as though they were human subjects. The objects look the camera directly in the eye without flinching. Other times, they hide themselves in the shadows of a cyanotype or within a domestic scene.